A model of perceived image, memorable tourism experiences and revisit intention. (June 2018)

• Record Type: Journal Article
• Authors: Zhang, Hongmei; Wu, Yan; Buhalis, Dimitrios
• Is Part Of: Journal of destination marketing & management. Volume 8(2018)
• Page Start: 326
• Page End: 336
• Publication Date: 2018-06
• Subjects: Country image -- Destination image -- Memorable tourism experiences -- Revisit intention -- International tourists; Place marketing -- Periodicals; Tourism -- Management -- Periodicals; Electronic journals; 658.8005
• DOI: 10.1016/j.jdmm.2017.06.004
• Languages: English
• ISSNs: 2212-571X

Abstract

Abstract: Limited research has investigated the antecedents and consequences of memorable tourism experiences (MTEs) empirically. This study helps fill this gap by developing a causal relationship model among perceived image (including country image and destination image), MTEs and revisit intention. The model's predictive capabilities are explored in international tourism context by using PLS- SEM. The results indicate that country image and destination image influence revisit intention via the mediating effect of MTEs. The 'perceived image-MTEs-revisit intention' model is supported with 43% of MTEs and 28.7% of revisit intention explained. In addition, this study provides a classification framework of destination attributes (i.e. country image and destination image) in international tourism context for future research and destination marketing practice. Highlights: Develops a causal model to explore the antecedents and consequences of memorable tourism experiences (MTEs). Explores the predictive capabilities of the model in an international tourism context. Provides a classification framework of destination attributes in international tourism context. Country image exerts more influence on MTEs than destination image. MTEs mediate the relationship between perceived images and revisit intention.