Getting Real About Suicide Prevention in the Classroom and Beyond: Using a Classroom Simulation to Create Communications for At-Risk Individuals. (August 2016)

• Record Type: Journal Article
• Authors: Bal, Anjali S.; Weidner, Kelly; Leeds, Christopher; Raaka, Brian
• Other Names: Kietzmann Jan guest-editor.; Pitt Leyland guest-editor.
• Is Part Of: Journal of marketing education. Volume 38:Number 2(2016:Aug.)
• Page Start: 90
• Page End: 97
• Publication Date: 2016-08
• Subjects: suicide prevention -- marketing -- simulation -- consumer behavior -- undergraduate education; Marketing -- Study and teaching -- Periodicals; Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1177/0273475316652443
• Languages: English
• ISSNs: 0273-4753

Abstract

Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with the aim to prevent suicide. A post hoc qualitative survey was conducted, and a series of propositions were generated. We propose that students have high levels of recall when studying in a real-world simulation. Additionally, our findings suggested that when students use core concepts in real-world simulation projects, they are able to later apply those concepts in actual real-world situations. Finally, we propose that simulations are an effective way of teaching sensitive subject matter.