Using Simulations in the Marketing Classroom. (August 2016)
- Record Type:
- Journal Article
- Title:
- Using Simulations in the Marketing Classroom. (August 2016)
- Main Title:
- Using Simulations in the Marketing Classroom
- Authors:
- Kietzmann, Jan
Pitt, Leyland - Other Names:
- Kietzmann Jan guest-editor.
Pitt Leyland guest-editor. - Abstract:
- Is Part Of:
- Journal of marketing education. Volume 38:Number 2(2016:Aug.)
- Journal:
- Journal of marketing education
- Issue:
- Volume 38:Number 2(2016:Aug.)
- Issue Display:
- Volume 38, Issue 2 (2016)
- Year:
- 2016
- Volume:
- 38
- Issue:
- 2
- Issue Sort Value:
- 2016-0038-0002-0000
- Page Start:
- 71
- Page End:
- 72
- Publication Date:
- 2016-08
- Subjects:
- Marketing -- Study and teaching -- Periodicals
Marketing -- Study and teaching -- United States -- Periodicals
658.8007 - Journal URLs:
- http://jmd.sagepub.com/ ↗
http://www.sagepublications.com/ ↗ - DOI:
- 10.1177/0273475316653542 ↗
- Languages:
- English
- ISSNs:
- 0273-4753
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 6823.xml