Cite
MLA Citation
Rashmi and Hamendra Dangi. “Act Like a Retailer, Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context.” Asia-Pacific journal of management research and innovation, vol. 12, n.d., pp. 67–84. http://access.bl.uk/ark:/81055/vdc_100064772985.0x000003