Increasing Student Engagement Using Asynchronous Learning. (December 2015)

• Record Type: Journal Article
• Authors: Northey, Gavin; Bucic, Tania; Chylinski, Mathew; Govind, Rahul
• Other Names: Crittenden Victoria L. guest-editor.; Crittenden William F. guest-editor.
• Is Part Of: Journal of marketing education. Volume 37:Number 3(2015:Dec.)
• Page Start: 171
• Page End: 180
• Publication Date: 2015-12
• Subjects: student engagement -- co-creation -- asynchronous learning; Marketing -- Study and teaching -- Periodicals; Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1177/0273475315589814
• Languages: English
• ISSNs: 0273-4753

Abstract

Student engagement is an ongoing concern for educators because of its positive association with deep learning and educational outcomes. This article tests the use of a social networking site (Facebook) as a tool to facilitate asynchronous learning opportunities that complement face-to-face interactions and thereby enable a stronger learning ecosystem. This student-centered learning approach offers a way to increase student engagement and can have a positive impact on academic outcomes. Using data from a longitudinal quasi-experiment, the authors show that students who participated in both face-to-face on-campus classes and asynchronous online learning opportunities were more engaged than students who only attended face-to-face classes. In addition, the findings show that participation in the asynchronous setting relates significantly and positively to students' academic outcomes (final grades). The findings have notable implications for marketing education.