Cite
MLA Citation
Nira Munichor and Yael Steinhart. “Saying no to the glow: When consumers avoid arrogant brands.” Journal of consumer psychology, vol. 26, no. 2, 2016, pp. 179–192. http://access.bl.uk/ark:/81055/vdc_100063822904.0x00002e
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Nira Munichor and Yael Steinhart. “Saying no to the glow: When consumers avoid arrogant brands.” Journal of consumer psychology, vol. 26, no. 2, 2016, pp. 179–192. http://access.bl.uk/ark:/81055/vdc_100063822904.0x00002e