Cite
HARVARD Citation
Munichor, N. et al. (2016). Saying no to the glow: When consumers avoid arrogant brands. Journal of consumer psychology. 26 (2), pp. 179-192. [Online].
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Munichor, N. et al. (2016). Saying no to the glow: When consumers avoid arrogant brands. Journal of consumer psychology. 26 (2), pp. 179-192. [Online].