EXPERIENTIAL LEARNING IN THE AGE OF WEB 2.0: THE RAP VIDEO PROJECT. Issue 2 (4th May 2018)

• Record Type: Journal Article
• Authors: Peterson, Mark
• Is Part Of: Marketing education review. Volume 28:Issue 2(2018)
• Page Start: 109
• Page End: 114
• Publication Date: 2018-05-04
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2018.1428107
• Languages: English
• ISSNs: 1052-8008

Abstract

Abstract : The following experiential-learning innovation for Web 2.0 allows students to engage in creativity that is focused on writing poetry about a course-related topic and then recording a three-minute rap video based on this poetry. The rap video project described in this article offers students an opportunity to apply critical- and creative-thinking skills in the development of their Web 2.0 video and to later become teachers for their fellow students. Mastery of course-related topics as a result of this process evidenced by both deep engagement in the project and a presentation of the finished product in a visual form. The innovation can be readily applied in a variety of marketing courses.