The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany. (April 2015)

• Record Type: Journal Article
• Authors: Grebitus, Carola; Steiner, Bodo; Veeman, Michele
• Is Part Of: Food microbiology. Volume 52(2015:Dec.)
• Page Start: 84
• Page End: 91
• Publication Date: 2015-04
• Subjects: Carbon footprint -- Ecological -- Rokeach Value Survey -- Environmental sustainability -- Mixed logit; Food Microbiology -- Periodicals; Aliments -- Microbiologie -- Périodiques; Food -- Microbiology; Periodicals; Food -- Microbiology -- Periodicals; Food contamination -- Periodicals; 664.001579
• DOI: 10.1016/j.foodpol.2014.06.011
• Languages: English
• ISSNs: 0740-0020

Abstract

Highlights: Preferences for potatoes labeled with carbon and water footprints are analyzed. More sustainable products are preferred. The more important is a social orientation, the more likely is a sustainable choice. Trust has a rather small effect on preferences for lower carbon footprints. Abstract: This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess the impact of these individual-specific characteristics on German consumers' choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers' value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.