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Frow, P., McColl-Kennedy, J. R., Hilton, T., Davidson, A., Payne, A., & Brozovic, D. (n.d.). value propositions. Marketing theory, 14, 327–351. http://access.bl.uk/ark:/81055/vdc_100058198013.0x000015
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Frow, P., McColl-Kennedy, J. R., Hilton, T., Davidson, A., Payne, A., & Brozovic, D. (n.d.). value propositions. Marketing theory, 14, 327–351. http://access.bl.uk/ark:/81055/vdc_100058198013.0x000015