Institutional logics matter when coordinating resource integration. (September 2014)

• Record Type: Journal Article
• Authors: Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; McHugh, Patricia; Windahl, Charlotta
• Other Names: Brodie Roderick J. guest-editor.; Storbacka Kaj guest-editor.
• Is Part Of: Marketing theory. Volume 14:Number 3(2014:Sep.)
• Page Start: 291
• Page End: 309
• Publication Date: 2014-09
• Subjects: Institutions -- institutional logics -- resource integration -- service logic -- service system -- value co-creation -- value assessment; Marketing -- Social aspects -- Periodicals; Marketing research -- Periodicals; Marketing research -- Methodology -- Periodicals; Marketing -- Periodicals; 381.01
• DOI: 10.1177/1470593114534343
• Languages: English
• ISSNs: 1470-5931

Abstract

Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers' value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.