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Vargo, S. L., & Lusch, R. F. (n.d.). inversions of service-dominant logic. Marketing theory, 14, 239–248. http://access.bl.uk/ark:/81055/vdc_100058198013.0x000006
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Vargo, S. L., & Lusch, R. F. (n.d.). inversions of service-dominant logic. Marketing theory, 14, 239–248. http://access.bl.uk/ark:/81055/vdc_100058198013.0x000006