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Brodie, R. J., & Storbacka, K. (n.d.). collaborative theorising about markets and marketing and service-dominant logic. Marketing theory, 14, 231–237. http://access.bl.uk/ark:/81055/vdc_100058198013.0x000003
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Brodie, R. J., & Storbacka, K. (n.d.). collaborative theorising about markets and marketing and service-dominant logic. Marketing theory, 14, 231–237. http://access.bl.uk/ark:/81055/vdc_100058198013.0x000003