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APA Citation
Liu, R. L., Sprott, D. E., Spangenberg, E. R., Czellar, S., & Voss, K. E. (2018). consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of retailing and consumer services, 41, 90–100. http://access.bl.uk/ark:/81055/vdc_100056544378.0x000024