Cite
HARVARD Citation
Liu, R. et al. (2018). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of retailing and consumer services. pp. 90-100. [Online].
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Liu, R. et al. (2018). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of retailing and consumer services. pp. 90-100. [Online].