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MLA Citation
Roger J. Calantone et al.. “Launch activities and timing in new product development.” Journal of global scholars of marketing science, vol. 28, no. 1, 2018, pp. 33–41. http://access.bl.uk/ark:/81055/vdc_100055748184.0x000001
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Roger J. Calantone et al.. “Launch activities and timing in new product development.” Journal of global scholars of marketing science, vol. 28, no. 1, 2018, pp. 33–41. http://access.bl.uk/ark:/81055/vdc_100055748184.0x000001