Cite
HARVARD Citation
Calantone, R. et al. (2018). Launch activities and timing in new product development. Journal of global scholars of marketing science. 28 (1), pp. 33-41. [Online].
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Calantone, R. et al. (2018). Launch activities and timing in new product development. Journal of global scholars of marketing science. 28 (1), pp. 33-41. [Online].