Comparative content analysis of professional, semi-professional, and user-generated restaurant reviews. Issue 5 (20th October 2017)

• Record Type: Journal Article
• Authors: Parikh, Anish A.; Behnke, Carl; Almanza, Barbera; Nelson, Doug; Vorvoreanu, Mihaela
• Is Part Of: Journal of foodservice business research. Volume 20:Issue 5(2017)
• Page Start: 497
• Page End: 511
• Publication Date: 2017-10-20
• Subjects: Consumer satisfaction -- content analysis -- restaurant management -- restaurant reviews -- user-generated reviews; Food service -- Marketing -- Periodicals; Restaurants -- Marketing -- Periodicals; Restaurant management -- Periodicals; Food service management -- Periodicals; 381.456479505
• DOI: 10.1080/15378020.2016.1219170
• Languages: English
• ISSNs: 1537-8020

Abstract

ABSTRACT: This study examines the content of professional, semi-professional, and user-generated reviews. By comparing these three review types, this study was able to identify characteristics and factors unique to each type of review. Although, the amount of discourse in a particular factor varied, food is clearly the most important review factor regardless of review type. Semi-professional reviews emphasize atmosphere and décor more than both newspaper and user-generated reviews, while price factors were more prevalent in semi-professional reviews and user-generated reviews than in newspaper reviews. Understanding the varied structures of review types provides guidance for both restaurateurs and review users.