It's uphill all the way to the top, regardless of mountain size: RepositBox's search for a suitable path to go to market. Issue 1 (11th July 2016)

• Record Type: Journal Article
• Authors: Ensign, Prescott C.; Robinson, Nicholas P.
• Editors: Deacon, Jonathan
• Is Part Of: Journal of research in marketing and entrepreneurship. Volume 18:Issue 1(2016)
• Publication Date: 2016-07-11
• Subjects: Entrepreneurship -- Periodicals; Marketing -- Periodicals; Electronic journals; 658.8
• DOI: 10.1108/JRME-07-2015-0035
• Languages: English
• ISSNs: 1471-5201

Abstract

Abstract : Purpose: This case is intended to illustrate the hurdles that a young venture might experience in the early stages of its lifecycle and showcase how managers must use ingenuity to climb over obstacles. Design/methodology/approach: The case is based on interviews with the founders and additional secondary data. Findings: RepositBox, a Canadian-based provider of credentials verification solutions is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace. Originality/value: The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing, and launching a technolog-based enterprise.