Cite
APA Citation
Bozman, C. S., Friesner, D., McPherson, M. Q., & Chase, N. M. (2015). intangible and tangible value: brand equity benefits associated with collegiate athletics. International journal of sports marketing & sponsorship, 16(4), 22–45. http://access.bl.uk/ark:/81055/vdc_100051741708.0x000025