Cite
HARVARD Citation
Bozman, C. et al. (2015). Intangible and tangible value: brand equity benefits associated with collegiate athletics. International journal of sports marketing & sponsorship. 16 (4), pp. 22-45. [Online].
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Bozman, C. et al. (2015). Intangible and tangible value: brand equity benefits associated with collegiate athletics. International journal of sports marketing & sponsorship. 16 (4), pp. 22-45. [Online].