Cite
MLA Citation
Kevin K. Byon et al.. “A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa.” Sport, business and management, vol. 4, no. 2, 2014, pp. 158–177. http://access.bl.uk/ark:/81055/vdc_100051753690.0x000010