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MLA Citation
et al.. “Consumer perceptions of cobrands: the role of brand positioning strategies.” Marketing intelligence & planning, vol. 32, no. 2, 2014, pp. 145–159. http://access.bl.uk/ark:/81055/vdc_100047976586.0x000001
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et al.. “Consumer perceptions of cobrands: the role of brand positioning strategies.” Marketing intelligence & planning, vol. 32, no. 2, 2014, pp. 145–159. http://access.bl.uk/ark:/81055/vdc_100047976586.0x000001