Cite
HARVARD Citation
, . et al. (2014). Consumer perceptions of cobrands: the role of brand positioning strategies. Marketing intelligence & planning. 32 (2), pp. 145-159. [Online].
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, . et al. (2014). Consumer perceptions of cobrands: the role of brand positioning strategies. Marketing intelligence & planning. 32 (2), pp. 145-159. [Online].