Are you watching?: Adding mobile passive data to the market research mix. Issue 48 (October 2014)

Record Type:: Journal Article
Title:: Are you watching?: Adding mobile passive data to the market research mix. Issue 48 (October 2014)
Main Title:: Are you watching?
Authors:: Partington, Garry
Abstract:: Abstract : Collecting and analysing real‐time mobile passive data is providing a unique and valuable asset to the researcher's toolbox whilst maintaining the balance between insight and privacy.
Is Part Of:: Research world. Issue 48(2014)
Journal:: Research world
Issue:: Issue 48(2014)
Issue Display:: Volume 48, Issue 48 (2014)
Year:: 2014
Volume:: 48
Issue:: 48
Issue Sort Value:: 2014-0048-0048-0000
Page Start:: 50
Page End:: 52
Publication Date:: 2014-10
Subjects:: Marketing -- Decision making -- Periodicals
Marketing -- Management -- Periodicals
658.8
Journal URLs:: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2330-4448 ↗
https://www.esomar.org/knowledge-center/research-world ↗
http://onlinelibrary.wiley.com/ ↗
DOI:: 10.1002/rwm3.20157 ↗
Languages:: English
ISSNs:: 1567-3073
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 2920.xml