Survey Key Driver Analysis: Our GPS to Navigating Employee Attitudes. Issue 2 (29th June 2017)

• Record Type: Journal Article
• Authors: Rotolo, Christopher T.; Price, Bennett A.; Fleck, Christina R.; Smoak, Victoria J.; Jean, Vanessa
• Is Part Of: Industrial and organizational psychology. Volume 10:Issue 2(2017:Jun.)
• Page Start: 306
• Page End: 313
• Publication Date: 2017-06-29
• Subjects: Psychology, Industrial -- Periodicals; Organizational behavior -- Periodicals; 158.705
• DOI: 10.1017/iop.2017.23
• Languages: English
• ISSNs: 1754-9426

Abstract

Abstract : Cucina, Walmsley, Gast, Martin, and Curtin (2017 ) started an important dialogue about survey key driver analysis (SKDA). We believe that promoting more useful and valid ways to understand survey data is critical not only for the organizations we serve, but also for advancing the relevancy of our field. We use the terms useful and valid quite intentionally. "Useful" is driven by our practitioner side, but "valid" is driven by our science side. It is the science that often sets industrial and organizational (I-O) psychology apart from other fields. But in some ways, it also holds us back from being timely and relevant. Overall, we believe that the focal article erred too much on the science side.