Classroom Ready Teaching Moments. Issue 2 (4th May 2017)

• Record Type: Journal Article
• Authors: Whalen, D. Joel; Coker, Kesha K.
• Is Part Of: Marketing education review. Volume 27:Issue 2(2017)
• Page Start: 119
• Page End: 123
• Publication Date: 2017-05-04
• Subjects: Marketing -- Study and teaching -- United States -- Periodicals; 658.8007
• DOI: 10.1080/10528008.2017.1278610
• Languages: English
• ISSNs: 1052-8008

Abstract

Abstract : This article features thumbnail descriptions of 26 Teaching Moments presented at the Society for Marketing Advances 2016 Annual Conference. A wide variety of marketing education interventions are presented, from games that teach marketing fundamentals and enhance faculty effectiveness when counseling students, to visualizing data, and improving complex projects. Some Teaching Moments are lecture-enhancers that take less than a minute; others are class projects that span an academic year. All spark student learning. Classroom collateral used to apply teaching innovations are available for download at the Society for Marketing Advances and DePaul Center for Sales Leadership's web pages.