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APA Citation
Foroudi, P., Dinnie, K., Kitchen, P. J., Melewar, T. C., & Foroudi, M. M. (2017). iMC antecedents and the consequences of planned brand identity in higher education. European journal of marketing, 51, 528–550. http://access.bl.uk/ark:/81055/vdc_100045677286.0x000037