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HARVARD Citation
Foroudi, P. et al. (2017). IMC antecedents and the consequences of planned brand identity in higher education. European journal of marketing. pp. 528-550. [Online].
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Foroudi, P. et al. (2017). IMC antecedents and the consequences of planned brand identity in higher education. European journal of marketing. pp. 528-550. [Online].