Global Marketing, Gender and Family Business in Asia: A Literature Review. Issue 3 (27th May 2017)

• Record Type: Journal Article
• Authors: Ramadani, Veland; Gërguri-Rashiti, Shqipe
• Is Part Of: Journal of global marketing. Volume 30:Issue 3(2017)
• Page Start: 138
• Page End: 146
• Publication Date: 2017-05-27
• Subjects: Asia -- entrepreneurship -- family business -- gender -- market; Export marketing -- Periodicals; Marketing -- Periodicals; 658.84
• DOI: 10.1080/08911762.2017.1306898
• Languages: English
• ISSNs: 0891-1762

Abstract

ABSTRACT: In this article, we explore the recent trends in global marketing, gender and family entrepreneurship in Asia. Taking into account previous contributions, this article aims to provide a better portrait about research on global marketing, gender and family entrepreneurship in Asian countries and future directions. The article presents a few comparative analyses for Asian countries in terms of gender representation in the entrepreneurship sector in recent years as well as the succession in larger family businesses in Asia.