Effect of Ethnocentrism on Consumer Behavior and Marketing Strategy in Global Societies. Issue 2 (15th March 2017)

Record Type:: Journal Article
Title:: Effect of Ethnocentrism on Consumer Behavior and Marketing Strategy in Global Societies. Issue 2 (15th March 2017)
Main Title:: Effect of Ethnocentrism on Consumer Behavior and Marketing Strategy in Global Societies
Authors:: Manrai, Ajay K.
Abstract:
Is Part Of:: Journal of global marketing. Volume 30:Issue 2(2017)
Journal:: Journal of global marketing
Issue:: Volume 30:Issue 2(2017)
Issue Display:: Volume 30, Issue 2 (2017)
Year:: 2017
Volume:: 30
Issue:: 2
Issue Sort Value:: 2017-0030-0002-0000
Page Start:: 53
Page End:: 54
Publication Date:: 2017-03-15
Subjects:: Export marketing -- Periodicals
Marketing -- Periodicals
658.84
Journal URLs:: http://www.tandfonline.com/toc/wglo20/current ↗
http://www.tandfonline.com/ ↗
http://www.informaworld.com/smpp/title~db=all~content=t792304011 ↗
DOI:: 10.1080/08911762.2017.1305248 ↗
Languages:: English
ISSNs:: 0891-1762
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 4996.300000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 522.xml