Fish Consumers: Environmental Attitudes and Purchasing Behavior. Issue 3 (3rd April 2017)

• Record Type: Journal Article
• Authors: Smith, Sylvia; Varble, Sarah; Secchi, Silvia
• Is Part Of: Journal of food products marketing. Volume 23:Issue 3(2017)
• Page Start: 267
• Page End: 282
• Publication Date: 2017-04-03
• Subjects: fish consumer -- neophobia -- environmental attitudes; Food -- Marketing -- Periodicals; Food industry and trade -- United States -- Periodicals; 381.45664097305
• DOI: 10.1080/10454446.2014.940114
• Languages: English
• ISSNs: 1045-4446

Abstract

ABSTRACT: The objective of this study was to expand on the limited awareness of the U.S. fish consumer. Measures were tested through a Web-based national survey. The final survey consisted of 40 questions, including environmental awareness, food neophobia, fish consumption, reasons for consuming fish, and demographic variables. Correlations and t tests were used to analyze relationships between eating fish in restaurants and other variables. Hierarchical cluster analysis was used to segment respondents into two groups based on their environmental awareness and neophylic/neophobic attitudes. EcoFish consumers were more likely to be male, eat fish for health and the environment, and eat fish at restaurants significantly more than the Indifferent Fish consumers. Restaurants can use these results to market to eco-friendly, health-conscious fish consumers.