A simplistic model for identifying prominent web users in directed multiplex social networks: a case study using Twitter networks. Issue 4 (1st October 2016)

• Record Type: Journal Article
• Authors: Loucif, Hemza; Boubetra, Abdelhak; Akrouf, Samir
• Is Part Of: New review of hypermedia and multimedia. Volume 22:Issue 4(2016)
• Page Start: 287
• Page End: 302
• Publication Date: 2016-10-01
• Subjects: Social influence -- viral marketing -- Twitter; Hypertext systems -- Periodicals; Interactive multimedia -- Periodicals; Multimedia systems -- Periodicals; 005.75
• DOI: 10.1080/13614568.2016.1152311
• Languages: English
• ISSNs: 1361-4568

Abstract

ABSTRACT: This paper aims to describe a new simplistic model dedicated to gauge the online influence of Twitter users based on a mixture of structural and interactional features. The model is an additive mathematical formulation which involves two main parts. The first part serves to measure the influence of the Twitter user on just his neighbourhood covering his followers. However, the second part evaluates the potential influence of the Twitter user beyond the circle of his followers. Particularly, it measures the likelihood that the tweets of the Twitter user will spread further within the social graph through the retweeting process. The model is tested on a data set involving four kinds of real-world egocentric networks. The empirical results reveal that an active ordinary user is more prominent than a non-active celebrity one. A simple comparison is conducted between the proposed model and two existing simplistic approaches. The results show that our model generates the most realistic influence scores due to its dealing with both explicit (structural and interactional) and implicit features.