Stability and Change in Putin's Political Image During the 2000 and 2012 Presidential Elections: Putin 1.0 and Putin 2.0?. Issue 2 (2nd July 2016)

• Record Type: Journal Article
• Authors: Simons, Greg
• Is Part Of: Journal of political marketing. Volume 15:Issue 2/3(2016)
• Page Start: 149
• Page End: 170
• Publication Date: 2016-07-02
• Subjects: political image -- political reputation management -- President Vladimir Putin -- presidential elections -- Russia; Campaign management -- Periodicals; Political campaigns -- Periodicals; Marketing -- Political aspects -- Periodicals; 324.7305
• DOI: 10.1080/15377857.2016.1151114
• Languages: English
• ISSNs: 1537-7857

Abstract

Abstract : There has been a lot of research done on "Western" politicians and political systems with regard to political marketing. But what about other countries, especially those that possess a different political standard? This article seeks to address one particular Russian politician: Vladimir Putin. He rose from obscurity to become Russia's second president (after Boris Yeltsin). Two presidential elections form the focus of attention, 2000 and 2012. The aim is to discover the consistencies and breaks in the manufacturing of Putin's political image and reputation. A number of breaks and continuities were discovered in terms of how Putin is marketed. This seems to be a reflection of the changes taking places in Russia's political environment, which then needs to be taken into consideration when political marketing is conducted.