1. "A Mom First and a Candidate Second": Gender Differences in Candidates' Self-Presentation of Family. Issue 4 (1st October 2016) Authors: Stalsburg, Brittany L.; Kleinberg, Mona S. Journal: Journal of political marketing Issue: Volume 15:Issue 4(2016) Page Start: 285 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
2. "I Am as Fit as a Fiddle": Selling the Mugabe Brand in the 2013 Elections in Zimbabwe. Issue 3 (2nd July 2020) Authors: Chibuwe, Albert Journal: Journal of political marketing Issue: Volume 19:Issue 3(2020) Page Start: 279 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
3. A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections. Issue 2 (3rd April 2023) Authors: Perloff, Richard M. Journal: Journal of political marketing Issue: Volume 22:Issue 2(2023) Page Start: 87 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
4. A Long Story Short: An Analysis of Instagram Stories during the 2020 Campaigns. Issue 3 (2nd October 2022) Authors: Towner, Terri L.; Muñoz, Caroline Lego Journal: Journal of political marketing Issue: Volume 21:Issue 3/4(2022) Page Start: 221 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
5. Advertising Ideology: Using Crowd-Sourced Measurement to Understand Campaigns. Issue 2 (3rd April 2021) Authors: Clarke, Andrew J.; Gray, Thomas R.; Hughes, Adam G. Journal: Journal of political marketing Issue: Volume 20:Issue 2(2021) Page Start: 198 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
6. Against the (Campaign) Grain: The Cross-Cutting Effects of Authoritarianism in Political Campaigns. Issue 2 (3rd April 2021) Authors: Chen, Philip Gordon; Housholder, Elizabeth Journal: Journal of political marketing Issue: Volume 20:Issue 2(2021) Page Start: 144 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
7. An Application of Psychological Reactance Theory to College Student Voter Registration and Mobilization. Issue 3 (2nd October 2022) Authors: Reynolds-Tylus, Tobias; Schill, Dan Journal: Journal of political marketing Issue: Volume 21:Issue 3/4(2022) Page Start: 259 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
8. An Inside View of Congressional Campaigning on the Web. Issue 4 (2nd October 2018) Authors: Druckman, James N.; Kifer, Martin J.; Parkin, Michael; Montes, Ivonne Journal: Journal of political marketing Issue: Volume 17:Issue 4(2018) Page Start: 442 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
9. Appeals to the Hispanic Demographic: Targeting through Facebook Autoplay Videos by the Clinton Campaign during the 2015/2016 Presidential Primaries. Issue 3 (2nd October 2017) Authors: Elder, Edward; Phillips, Justin B. Journal: Journal of political marketing Issue: Volume 16:Issue 3/4(2017) Page Start: 319 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗
10. Baby Boom or Bust? the New Media Effect on Political Participation. Issue 1 (2nd January 2018) Authors: Towner, Terri L.; Muñoz, Caroline Lego Journal: Journal of political marketing Issue: Volume 17:Issue 1(2018) Page Start: 32 Record Type: Journal Article View Content: Available online (eLD content is only available in our Reading Rooms) ↗