Is Political Consulting Going Digital?. Issue 1 (2nd January 2017)

• Record Type: Journal Article
• Authors: Cacciotto, Marco M.
• Is Part Of: Journal of political marketing. Volume 16:Issue 1(2017)
• Page Start: 50
• Page End: 69
• Publication Date: 2017-01-02
• Subjects: Digital media -- Fast politics -- Political consulting -- Social networks -- USA presidential elections; Campaign management -- Periodicals; Political campaigns -- Periodicals; Marketing -- Political aspects -- Periodicals; 324.7305
• DOI: 10.1080/15377857.2016.1262224
• Languages: English
• ISSNs: 1537-7857

Abstract

Abstract : Every four years consultants all over the world look at American presidential elections trying to unveil new techniques that can be adopted in their own countries. In 2012 databases and metrics become the cornerstone for a successful campaign and therefore, there is a need for new professionals, and for a new way of approaching the profession. The campaign for the re-election of Obama residential is a turning point not only for political communications but also for political consulting: digital revolution will open doors for a new generation of consultants not only in the United States, but also in Europe and South America.