Cite
MLA Citation
Thomas Aichner et al.. “The country-of-origin lie: impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed.” International review of retail, distribution and consumer research, vol. 27, no. 1, 2017, pp. 43–60. http://access.bl.uk/ark:/81055/vdc_100041438066.0x000048