Investigating the role of religiosity as a deterrent against digital piracy. Issue 1 (6th February 2017)

• Record Type: Journal Article
• Authors: Casidy, Riza; Lwin, Michael; Phau, Ian
• Is Part Of: Marketing intelligence & planning. Volume 35:Issue 1(2017)
• Page Start: 62
• Page End: 80
• Publication Date: 2017-02-06
• Subjects: Ethics -- Attitude -- Church -- Developing markets -- Digital piracy -- Habit; 658.83
• DOI: 10.1108/MIP-11-2015-0221
• Languages: English
• ISSNs: 0263-4503

Abstract

Abstract : Purpose: The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which "religious teaching" affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market. Design/methodology/approach: In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses. Findings: The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value: This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.