Cite
MLA Citation
Michelle L. Childs and Byoungho Jin. “Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products.” Journal of international consumer marketing, vol. 28, no. 3, 2016, pp. 154–168. http://access.bl.uk/ark:/81055/vdc_100039631675.0x00002e