Cite
MLA Citation
Yoon-Joo Lee. “Can Asian Models Be Effective to White American Consumers in Values Advocacy Ads? The Implications of Collectivistic Self-Construal as a Self-Motive in the Context of Values Advocacy Ads.” Journal of current issues and research in advertising, vol. 38, no. 1, 2017, pp. 75–91. http://access.bl.uk/ark:/81055/vdc_100039522439.0x000016