Cite
HARVARD Citation
Zhu, F. et al. (n.d.). Launching reverse-innovated product from emerging markets to MNC's home market: A theoretical framework for MNC's decisions. International business review. 26 (1), pp. 156-163. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Zhu, F. et al. (n.d.). Launching reverse-innovated product from emerging markets to MNC's home market: A theoretical framework for MNC's decisions. International business review. 26 (1), pp. 156-163. [Online].