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APA Citation
Dardis, F. E., Schmierbach, M., Sherrick, B., Waddell, F., Aviles, J., Kumble, S., & Bailey, E. (2016). adver-Where? Comparing the Effectiveness of Banner Ads and Video Ads in Online Video Games. Journal of interactive advertising, 16(2), 87–100. http://access.bl.uk/ark:/81055/vdc_100038931538.0x000008