Demand for cinema and diverging tastes of critics and audiences. (November 2016)

• Record Type: Journal Article
• Authors: Wallentin, Erik
• Is Part Of: Journal of retailing and consumer services. Volume 33(2016)
• Page Start: 72
• Page End: 81
• Publication Date: 2016-11
• Subjects: D12 -- D81 -- L11 -- L82; Cinema -- Movies -- Consumer demand -- Reviews -- Critics; Retail trade -- Periodicals; Service industries -- Periodicals; Customer services -- Periodicals; Commerce de détail -- Périodiques; Service à la clientèle -- Périodiques; Customer services; Retail trade; Periodicals; 658.87
• DOI: 10.1016/j.jretconser.2016.08.002
• Languages: English
• ISSNs: 0969-6989

Abstract

Abstract: Cinema is an experience good and consumers will use reviews by professional critics to reduce the inherent uncertainty of consumption. Two aspects of demand for cinema is analyzed; the demand of critics and the demand of the audience. Estimations are done in two steps on a set of Swedish data covering cinema ticket sales and review scores. I conclude that there is a great deal of discrepancy between which characteristics the audience favor and which ones professional critics value. On average it is however concluded that there is a positive relationship between review scores and ticket sales. Due to data limitations one cannot conclude whether this is a case of predication or influence.