When creative consumers go green: understanding consumer upcycling. Issue 4 (18th July 2016)

• Record Type: Journal Article
• Authors: Wilson, Matthew
• Is Part Of: Journal of product & brand management. Volume 25:Issue 4(2016)
• Page Start: 394
• Page End: 399
• Publication Date: 2016-07-18
• Subjects: Consumer innovation -- Creative consumers -- Consumer recycling -- Creative consumption -- Environmentalism -- Upcycling; New products -- Management -- Periodicals; New products -- Marketing -- Periodicals; Branding (Marketing) -- Periodicals; Advertising -- Brand name products -- Periodicals; 658.8
• DOI: 10.1108/JPBM-09-2015-0972
• Languages: English
• ISSNs: 1061-0421

Abstract

Abstract : Purpose: Consumers are known to repurpose products for uses other than those they were originally intended for; this paper aims to focus on an environmentally conscious form of creative consumption known as upcycling. Design/methodology/approach: This conceptual paper presents and defines the consumer practice of upcycling. Findings: The author identifies gaps in the literature regarding consumer upcycling and identifies avenues for future research and theory development. Research limitations/implications: Upcycling has considerable implications with respect to end-of-life planning for products. Originality/value: This research identifies consumer upcycling as an environmentally beneficial form of creative consumption and discusses its implications for firms.