Consumer Perceptions, Concerns, and Purchasing Practices of Rabbit Meat in Hungary. Issue 6 (17th August 2016)

• Record Type: Journal Article
• Authors: Szendrő, Katalin
• Is Part Of: Journal of food products marketing. Volume 22:Issue 6(2016)
• Page Start: 683
• Page End: 693
• Publication Date: 2016-08-17
• Subjects: Rabbit meat -- consumer perceptions -- consumption -- purchasing practices; Food -- Marketing -- Periodicals; Food industry and trade -- United States -- Periodicals; 381.45664097305
• DOI: 10.1080/10454446.2015.1121437
• Languages: English
• ISSNs: 1045-4446

Abstract

ABSTRACT: Nationwide consumer research was conducted in 2014 on consumer perceptions, purchasing practices, and consumption of rabbit meat. The questionnaire revealed that respondents basically found rabbit meat healthy; however, better knowledge of positive physiological effects would lead to increased consumption. Transforming public awareness may also include the criticism of housing systems suspected to be "humanitarian." The experiment-proven conditions, in which—in contrast to human empathy and preconceptions—rabbits indeed feed well and are "happy, " should be presented to the public.