Cite
HARVARD Citation
Heath, T. et al. (2016). Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of marketing management. 32 (9), pp. 811-826. [Online].
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Heath, T. et al. (2016). Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of marketing management. 32 (9), pp. 811-826. [Online].