David Aaker. Aaker on Branding: 20 Principles that Drive Success. New York, NY: Morgan James Publishing (2014) pp. 208. Issue 3 (2nd July 2016)

Record Type:: Journal Article
Title:: David Aaker. Aaker on Branding: 20 Principles that Drive Success. New York, NY: Morgan James Publishing (2014) pp. 208. Issue 3 (2nd July 2016)
Main Title:: David Aaker. Aaker on Branding: 20 Principles that Drive Success. New York, NY: Morgan James Publishing (2014) pp. 208
Authors:: Moore, Mark
Abstract:
Is Part Of:: Journal of marketing channels. Volume 23:Issue 3(2016)
Journal:: Journal of marketing channels
Issue:: Volume 23:Issue 3(2016)
Issue Display:: Volume 23, Issue 3 (2016)
Year:: 2016
Volume:: 23
Issue:: 3
Issue Sort Value:: 2016-0023-0003-0000
Page Start:: 162
Page End:: 163
Publication Date:: 2016-07-02
Subjects:: Marketing channels -- United States -- Periodicals
Physical distribution of goods -- United States -- Periodicals
Business logistics -- United States -- Periodicals
658.87
Journal URLs:: http://www.tandfonline.com/toc/wjmc20/current ↗
http://www.haworthpress.com/store/product.asp?sku=J049 ↗
http://www.tandfonline.com/ ↗
DOI:: 10.1080/1046669X.2016.1186475 ↗
Languages:: English
ISSNs:: 1046-669X
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 5012.113000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 1799.xml