Cite
MLA Citation
Huynh Thi Xuan Mai and Svein Ottar Olsen. “Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation.” Journal of marketing theory and practice, vol. 24, no. 2, 2016, pp. 209–223. http://access.bl.uk/ark:/81055/vdc_100033807771.0x000028