Outside the Box Teaching Moments: Classroom-Tested Innovations. Issue 2 (3rd May 2016)
- Record Type:
- Journal Article
- Title:
- Outside the Box Teaching Moments: Classroom-Tested Innovations. Issue 2 (3rd May 2016)
- Main Title:
- Outside the Box Teaching Moments: Classroom-Tested Innovations
- Authors:
- Whalen, D. Joel
Coker, Kesha K. - Abstract:
- Abstract : The 2015 Society for Marketing Advances Teaching Moments sessions offered a wide variety of teaching interventions centered on gaining students' attention, increasing class participation, using lively student-engaging demonstrations, using props during lecture, using sales technology classroom applications, using social media, and many more. Featured in this article are thumbnail descriptions of 25 teaching innovations presented at the Society for Marketing Advances 2015 Annual Conference. Resources associated with these teaching innovations are available for download at Marketing Education Review 's Web site, www.marketingeducationreview.com orhttp://salesleadershipcenter.com/marketing-education-review-teaching-moments .
- Is Part Of:
- Marketing education review. Volume 26:Issue 2(2016)
- Journal:
- Marketing education review
- Issue:
- Volume 26:Issue 2(2016)
- Issue Display:
- Volume 26, Issue 2 (2016)
- Year:
- 2016
- Volume:
- 26
- Issue:
- 2
- Issue Sort Value:
- 2016-0026-0002-0000
- Page Start:
- 119
- Page End:
- 123
- Publication Date:
- 2016-05-03
- Subjects:
- Marketing -- Study and teaching -- United States -- Periodicals
658.8007 - Journal URLs:
- http://www.tandfonline.com/loi/mmer20#.Vvpz5VL2aic ↗
http://www.tandfonline.com/ ↗ - DOI:
- 10.1080/10528008.2016.1167521 ↗
- Languages:
- English
- ISSNs:
- 1052-8008
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 5381.641970
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 1278.xml