Innovation in Agro-Foods: A Comparative Analysis of Value Chains. Issue 3 (2nd July 2016)

• Record Type: Journal Article
• Authors: Caiazza, Rosa; Volpe, Tiziana; Stanton, John L.
• Is Part Of: Journal of international food & agribusiness marketing. Volume 28:Issue 3(2016)
• Page Start: 240
• Page End: 253
• Publication Date: 2016-07-02
• Subjects: Innovation -- new products -- technology; Food supply -- Periodicals; Food -- Marketing -- Periodicals; Food industry and trade -- Periodicals; 338.10688
• DOI: 10.1080/08974438.2015.1068722
• Languages: English
• ISSNs: 0897-4438

Abstract

ABSTRACT: The innovative activity of firms has been linked to the introduction of a new product or process associated with the development or application of new technological knowledge. New products generally contain innovative techniques that increase the quality of goods. New processes are based on the use of new technologies to increase the efficiency of production. However, the exclusive link between technology and innovation has been criticized for various reasons. It provides a restrictive vision considering innovation as part of the manufacturing and services sectors. Innovation in firms affects not only the development and application of new technologies but also the adoption and the reorganization of business processes, internal organization, external relations, and marketing. The literature in the field of management emphasizes the importance of integrating product, process, and organization to translate new ideas into market success. Thus, to obtain a complete picture of the innovative efforts of firms in the agro-food industry, the concept of innovation has been extended to both technological and nontechnological innovations. This analysis provided evidence of innovations used by agro-food firms. It also identified latent demand for future innovation.